Digital Marketing

What is Digital Marketing

Digital marketing encompasses all marketing efforts that leverage digital channels, such as websites, search engines, social media, email, and other online platforms, to connect with current and prospective customers. Its goal is to promote brands, products, or services, increase brand awareness, drive traffic, generate leads, and ultimately, achieve business objectives in the digital realm.

Digital Marketing, also known as Internet Marketing, is a form of marketing that can be done through any electronic device. Marketers and advertisers use this type of marketing to promote products and services through social media channels like social networking sites, display ads, email, search engine optimization (SEO), pay-per-click (PPC), etc. Digital marketing is quite different from traditional marketing where marketers use offline channels like Billboards, TV ads, magazines, newspapers, etc., for advertising their products and services.

Why with SLI

theSLI offers numerous benefits that can significantly enhance both individual skills and overall business performance. Access to placement assistance, industry experts as faculty, and live online/offline classroom sessions, among other advantages.